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I feel so affluent

OPTIONS INVESTORS ARE MORE EDUCATED, AFFLUENT AND STRATEGIC
THAN THOSE NOT USING OPTIONS, NEW OIC-SPONSORED STUDY FINDS



CHICAGO (April 29, 2010) - The Options Industry Council (OIC) today released the results of the latest study conducted by Harris Interactive Inc. and found that not only are investors who use options more educated and affluent than investors who don’t use options, they also tend to be more strategic investors who are more open to new ideas.

The Options Industry Council (OIC) sponsored this study, as well as studies in 1995, 2000 and 2005, to assess interest level, knowledge and usage of options by investors to better direct its options education efforts. The studies are also important for financial advisors, showing them how options investors make attractive clients and prospects.

Each study consistently found that options users consider themselves more knowledgeable investors than investors who do not use options. Furthermore, the studies have shown options users are more likely to have a wider diversity of investments in their portfolios beyond listed stocks compared to non-options users. Finally, the demographic trends throughout the surveys recurrently show people who invest in options are more likely to be college graduates, have higher incomes and a higher value of liquid assets than those who do not use options.

To access all of the Harris Study summaries, visit http://www.optionseducation.org/press/research.jsp.

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